The Melbourne Stars has secured its Principal and Co-Major Partners for the upcoming KFC Big Bash League Season with new partner National Storage joining Dick Smith and Mitsubishi Motors who have both renewed their partnerships after two successful years.
Melbourne Stars CEO, Clint Cooper, said “We are thrilled to announce our partnerships with Dick Smith, Mitsubishi Motors and National Storage today. The Stars is proud to be associated with organisations of this calibre and leaders in their respective industries that have a strong set of shared values.”
“We’re excited about the opportunities that these partnerships will provide for our valued Members and fans. We are working with all of our Partners to develop engaging activations and offers throughout the season and are confident that these partnerships will help us to provide the best entertainment offering at matches and the best value adds to our memberships.”
Dick Smith will continue to build on the relationship with the Stars, signing on as Principal Partner for a further two years.
Dick Smith’s Director of Strategy for ANZ, Neil Merola, reflected on the success of the partnership and remarked that the mixture of branding opportunities and audience engagement has played a big part in deciding to sign with the Stars for a further two years.
“We’ve enjoyed a brilliant collaboration that continues to flourish. The presence of the Dick Smith logo on the team’s uniforms has increased our brand awareness among Australian families that are avid fans of the Stars; whether they’re in the stands at the MCG, or at home watching the Channel 10 Network,” he said.
Mitsubishi Motors and the Victorian Dealer Network have signed on as Co-Major Partner and Official Motor Vehicle Supplier of the Melbourne Stars for a third season.
Mitsubishi Motors’ State Manager Victoria/Tasmania Brett Aspden said Mitsubishi Motors and the Victorian Dealer Network are excited to extend their successful partnership with the Stars as the popularity of the Big Bash League continues to grow.
“The partnership gives our Victorian dealers a great platform to get more involved with local communities and sporting clubs and increase our brand awareness.”
National Storage has chosen to embark on a partnership with the Melbourne Stars as part of its ongoing campaign to increase brand awareness and improve the visibility of self-storage in Australia.
Managing Director, Andrew Catsoulis detailed why the Stars are an important asset for National Storage.
“We are thrilled to be partnering with the Melbourne Stars in what is our first foray into Big Bash League cricket. Cricket is an iconic part of summer in Australia and reflects many of our cherished traditions of competition, sportsmanship, family and teamwork which align closely with our company values and culture. We’re looking forward to working with the Melbourne Stars to promote the benefits of self-storage this summer”.