Melbourne Stars captain Shane Warne is asking Victorians to drive carefully this summer as he welcomed a Transport Accident Commission (TAC) ‘home safely’ initiative.
The Stars briefly put aside the rivalry with the Melbourne Renegades to launch the unique #homesafely campaign where Victorians will have the opportunity to create their own road safety messages for their friends and family.
Warne, who was also joined by BBL superstar and Renegades captain Aaron Finch, acknowledged the festive season as a vital time to be safe on the roads.
“It is a time for break ups, there are Christmas parties, there are Big Bash games, people want to get home safe and want to be around loved ones. It is important for us to help get that message out there and support the TAC,” he said.
“We are supporting the TAC with this fantastic initiative because we know this time of year is about family and about being safe.”
“It is great for the Melbourne Renegades and the Melbourne Stars to get on board and support this initiative,” Warne said.
A family man and an avid tweeter, Warne was more than happy to endorse such an important campaign with the Christmas break only around the corner.
“We will be tweeting out and doing all sorts of things to back up these messages.”
TAC CEO Janet Dore said the initiative was an opportunity to give family and friends the most powerful incentive of all, to take care on the roads.
“A heartfelt message from you to your son, daughter, Mum, Dad, sister or best mate will really motivate them to get home safely to you,” Ms Dore said.
“Many of the fans that come to the games, we would love to see them put these messages across.”
The message is particularly important for Stars fans ahead of Friday night’s match against the Sydney Sixers, labelled Melbourne’s biggest Christmas party.
Stars CEO Clint Cooper said #homesafely would capture cricket fans’ attention, with the T20 Big Bash season in full swing.
“The Stars will be encouraging our fans to share road safety messages, particularly as they plan their travel to and from our home games,” Mr Cooper said.
The campaign is particularly aimed at young men aged between 18 and 30, who represent a high percentage in the trauma statistics.
Warne and the Stars are wishing all fans and BBL supporters a safe and happy Christmas break.
Using the home safely website, TAC is giving Victorians the chance to write a message to their loved ones and ask them to drive carefully.
The TAC initiative will run until January 14, 2013. Messages for broadcast on Fox FM or billboards around Melbourne can be submitted at www.homesafely.com.au.